Cookie Policy
COOKIE POLICY: Luumi AB | Effective Date: January 2025
1. INTRODUCTION
This Cookie Policy explains how Luumi AB ("we," "us," "our," or "Company") uses cookies and similar tracking technologies on our website, mobile application, and services (collectively, the "Service").
Cookies are small files that are stored on your device (computer, tablet, or mobile phone) when you visit or use our Service. They help us remember your preferences, analyze how you use our Service, and deliver personalized content.
By using Luumi, you consent to our use of cookies as described in this policy. If you do not agree with our cookie practices, you can disable cookies in your browser settings, though this may affect your experience.
2. TYPES OF COOKIES WE USE
2.1 Essential Cookies (Required)
These cookies are necessary for the Service to function. They enable basic features such as:
- Account login and authentication
- Session management
- Security features and fraud prevention
- Compliance with your choices (e.g., "do not track" requests)
Duration: Session or persistent (typically 1-2 years)
Examples:
- Session ID
- Authentication token
- CSRF protection tokens
- User preferences (language, accessibility settings)
You cannot disable these cookies without severely impairing the Service's functionality.
2.2 Preference Cookies
These cookies remember your choices and settings to enhance your experience:
- Language preferences
- Accessibility settings (text size, color contrast, animation settings)
- Privacy preferences (marketing opt-out status)
- Profile customizations
- Notification settings
Duration: 1-2 years
Purpose: To deliver a personalized experience tailored to your needs and preferences
2.3 Analytics Cookies
These cookies collect information about how you use our Service:
- Pages or features you visit
- Time spent on the app/website
- Links you click
- Errors encountered
- Device type and browser information
Provider: Google Analytics, Mixpanel, or similar analytics services
Duration: 1-2 years
Purpose: To understand user behavior, identify usage patterns, improve features, and measure performance
Third-Party: Data may be shared with analytics providers under data processing agreements
2.4 Marketing and Advertising Cookies
These cookies track your interactions for marketing purposes:
- Whether you've seen our advertisements
- Which ads you've clicked on
- Your interaction with marketing content
- Retargeting information (showing you relevant ads on other websites)
Providers: Google Ads, Facebook Pixel, TikTok, or similar advertising networks
Duration: 6 months to 2 years
Purpose: To measure advertising effectiveness, deliver targeted ads, and understand ROI on marketing spend
Opt-Out: You can opt out of marketing cookies (see Section 5)
2.5 Performance Cookies
These cookies measure how well our Service performs:
- Load times
- Feature responsiveness
- Crash and error logging
- User interface performance
Duration: 1 year
Purpose: To identify and fix technical issues and optimize performance
3. SIMILAR TRACKING TECHNOLOGIES
Beyond cookies, we may use similar technologies to track and improve your experience:
3.1 Web Beacons (Pixels)
Tiny, transparent images placed in emails or on pages that track whether content was viewed or clicked.
3.2 Local Storage
Browser storage that persists even after cookies are cleared, used for:
- Storing user preferences
- Caching app data for offline functionality
- Tracking user behavior
3.3 Device Identifiers
On mobile apps, we may use device IDs (UDID, IDFA) for:
- Attribution and analytics
- Fraud prevention
- Personalization
3.4 Mobile SDKs
Software development kits that collect data about app usage and device information.
4. HOW WE USE COOKIE DATA
We use data collected via cookies to:
- Authenticate Your Identity: Verify you are the account holder
- Maintain Your Session: Keep you logged in during your visit
- Remember Your Preferences: Store accessibility settings, language, notification choices
- Analyze Usage: Understand which features are popular and how users interact with the app
- Improve Performance: Identify technical issues and optimize speed
- Provide Personalization: Show recommendations based on your interests and activity
- Measure Marketing Effectiveness: Track which campaigns drive user acquisition
- Prevent Fraud: Detect and prevent unauthorized access and abuse
- Comply with Legal Obligations: Maintain records for audit and legal purposes
5. YOUR COOKIE CHOICES AND CONTROLS
5.1 Browser Settings
You can disable cookies entirely or selectively through your browser settings:
- Chrome: Settings → Privacy and Security → Cookies and other site data
- Firefox: Preferences → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Cookies and website data
- Edge: Settings → Privacy and Security → Cookies and other site data
Note: Disabling essential cookies may prevent the Service from functioning properly.
5.2 Opt-Out of Analytics
You can opt out of Google Analytics using:
- Google Analytics Opt-Out Browser Extension
- Your account settings in our app (Privacy section)
- Contacting us at support@luumi.se
5.3 Opt-Out of Marketing Cookies
You can opt out of marketing and advertising cookies through:
- Your account preferences (Marketing Communications)
- [Digital Advertising Alliance](https://optout.aboutads.info)
- [European Interactive Digital Advertising Alliance](https://www.youronlinechoices.eu)
- Your mobile device settings (Limit Ad Tracking)
5.4 Do Not Track (DNT) Signals
Some browsers allow you to send a "Do Not Track" signal. If you enable this, we will respect your preference and limit our use of tracking cookies (except for essential cookies required for functionality).
5.5 Email Preferences
You can control marketing emails by:
- Clicking "Unsubscribe" in any marketing email
- Updating your email preferences in app settings
- Contacting us at privacy@luumi.se
6. THIRD-PARTY COOKIES
We work with third-party companies that may set their own cookies on your device:
6.1 Analytics Providers
- Google Analytics
- Mixpanel
- Amplitude
6.2 Advertising Networks
- Google Ads
- TikTok
6.3 Payment Processors
- Stripe
- PayPal
6.4 Customer Support
- Zendesk
- Intercom
These third parties have their own privacy policies and use cookies according to their practices. We are not responsible for their cookie use, though we have data processing agreements in place.
7. COOKIE CONSENT AND COMPLIANCE
7.1 Consent
By using Luumi, you consent to our use of cookies as described in this policy, with the following exceptions:
- Marketing Cookies: Require explicit opt-in (we do not use marketing cookies without your consent)
- Analytics Cookies: You can opt out at any time
- Essential Cookies: Cannot be disabled without impairing the Service
7.2 Consent Banner
When you first visit our website, you will see a consent banner allowing you to:
- Accept all cookies
- Accept only essential cookies
- Customize your cookie preferences
- View this Cookie Policy
Your choice is saved and honored for 12 months.
7.3 GDPR Compliance
Under GDPR, we only use non-essential cookies with your explicit consent. You can withdraw consent at any time through your account settings or by contacting privacy@luumi.se.
8. ACCESSIBILITY AND COOKIES
We use cookies to store your accessibility preferences (text size, color contrast, animation settings). These are essential for delivering an accessible experience tailored to your needs.
If you have accessibility concerns related to cookies, please contact us at support@luumi.se.
9. CHILDREN AND COOKIES
We do not knowingly collect cookie data from children under 18 years old. If you are under 18, please do not use our Service.
10. INTERNATIONAL DATA TRANSFERS
Cookies and tracking data may be transferred to, stored in, and processed in countries outside the EU/EEA, including the United States. These transfers are protected by Standard Contractual Clauses and data processing agreements compliant with GDPR.
By using our Service, you consent to such transfers.
11. RETENTION OF COOKIE DATA
Cookie data is retained for the duration necessary to serve the purposes outlined in this policy:
- Essential Cookies: Duration of session or up to 2 years
- Preference Cookies: Up to 2 years
- Analytics Cookies: Up to 2 years (aggregated, anonymized data retained longer)
- Marketing Cookies: Up to 2 years (can be cleared by opting out)
After retention periods, cookies are automatically deleted or anonymized.
12. CONTACT US
If you have questions about our Cookie Policy or cookie practices, please contact:
Luumi AB
Email: support@luumi.se
13. CHANGES TO THIS POLICY
We may update this Cookie Policy periodically to reflect changes in our practices or applicable laws. Material changes will be communicated via email or prominent notice on the Service. Your continued use after updates constitutes acceptance of the revised policy.
Last Updated: January 2025
Luumi AB is committed to transparent cookie practices and your data privacy rights.
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