Terms & Conditions

Effective date: 22 August 2026

About the service

Luumi is a dating and friendship app built for people with functional variations and neurodivergent people.

The service is provided by Luumi AB, reg. no. 559533-4409, Åsboholmsgatan 28, 504 51 Borås, Sweden ("Luumi", "we", "us"). Email: info@luumiapp.se.

The same email address is our point of contact for users and authorities under the EU Digital Services Act (DSA). We communicate in Swedish and English.

By creating an account you enter into an agreement with Luumi AB and accept these Terms of Service and our Privacy Policy.

Who may use Luumi

You must be at least 18 years old.

You may only create an account for yourself, using accurate information.
Your account is personal and may not be shared, transferred, or used by anyone else.

We may ask you to verify your age or identity, and may suspend accounts we cannot verify.

You may not use Luumi if you have previously been permanently banned, or if the law prevents you from doing so.

Your content and your responsibilities

You are responsible for everything you publish on Luumi — profile text, photos, videos, messages, and hugs. You may not:

harass, threaten, or demean other users

post sexually explicit, hateful, violent, or illegal content

post content that depicts children in a sexual manner; such content is always reported to the police

impersonate someone else or provide false information

use the app for commercial purposes, spam, advertising, or fraud

attempt to circumvent blocks or contact users who have blocked you

collect or scrape data about other users, or bypass security features

distribute malicious code or disrupt the operation of the service.

Moderation, reporting, and appeals

Automated review. Text, photos, and video you upload are automatically scanned by our moderation systems, including AI-assisted review by OpenAI, to detect content that may violate these Terms.

Actions we may take. If content is assessed as violating these Terms, we may block, hide, or remove it, and we may warn, suspend, or terminate accounts.

Decisions may be made automatically or after human review.

Statement of reasons. If we remove or restrict your content, or suspend your account, you will receive a clear statement of reasons in the app or by email, including which rule was applied and whether the decision was made automatically.

Appeals and human review.

You may contest a moderation decision within 6 months by contacting us at info@luumiapp.se. You always have the right to have an automated decision reviewed by a human. We handle appeals promptly and inform you of the outcome.

Reporting.

You can report content and block other users directly in the app. We confirm your report and inform you of the action taken.

Repeat violations. Accounts that repeatedly violate these Terms may be permanently suspended after a warning.

Reports to the police.

Where we suspect a criminal offence involving a threat to someone's life or safety, we contact the police or another competent authority.

Your licence to us

Content you create remains yours. By posting it, you grant Luumi AB a non-exclusive, worldwide, royalty-free licence to store, display, copy, and process it to the extent required to operate the service — for example showing your profile to other users, delivering messages, and carrying out moderation.

The licence ends when you delete the content or your account. Technical backups may persist for a limited period, and messages you have sent may remain with the recipient. We do not use your content to train AI models.

Safety when meeting people

Luumi includes safety guidance for meeting people. We can never guarantee another user's identity, intentions, or background, and we do not carry out background checks. Always meet new contacts in public places, tell someone where you are going, and read the safety guide in the app.

Subscriptions, hugs, and payment

Luumi Midi is a subscription that renews automatically until you cancel. Price and billing period are always shown before purchase.

Purchases, payment, renewal, and refunds are handled by the App Store or Google Play, who are the seller to you for those purchases and apply their own terms.

Cancel in your App Store or Google Play account settings at least 24 hours before the next renewal to avoid being charged.

Hugs are virtual items with no monetary value. They cannot be exchanged for cash or transferred. Purchased hugs never expire; hugs included with a subscription are valid during the subscription period.

If you cancel a subscription, you keep access to the Midi features until the end of the period.

Right of withdrawal.

As a consumer you normally have a 14-day right of withdrawal under the Swedish Distance Contracts Act. When you buy digital content delivered immediately, you consent to delivery beginning at once and accept that the right of withdrawal ends once delivery is complete. Because purchases are made in the App Store or Google Play, withdrawal and refunds are exercised against them, according to their procedures. Contact us at info@luumiapp.se if you need help.

Your rights as a consumer

The service must conform to what has been agreed. If you are a consumer you have rights under the Swedish Consumer Sales Act and other mandatory consumer protection legislation, including the right to have defects remedied, a price reduction, or to terminate the contract if the service is defective. Nothing in these Terms limits those rights.

If we cannot resolve a dispute together, you can turn to the Swedish National Board for Consumer Disputes (ARN), Box 174, 101 23 Stockholm, arn.se. We take part in ARN proceedings and follow the board's recommendations.

Account deletion

You can delete your account at any time in the app (Settings - Account - Delete account). You can also request deletion by emailing info@luumiapp.se.

Your profile, photos, matches, and messages are then permanently removed, except for data we are required by law to retain (see our Privacy Policy).

Intellectual property

The Luumi app, including its design, logo, text, and software, is owned by Luumi AB and protected by copyright and trademark law. You may not copy, modify, decompile, or distribute it without our written permission, beyond what mandatory law allows.

Limitation of liability

We provide the service with reasonable care. We are not liable for other users' conduct, for content posted by other users, or for harm arising from contact or meetings between users.

To the extent permitted by law, we are not liable for indirect or consequential damages. Our total liability to you for any claim relating to the service is limited to the greater of (i) the amount you paid us in the last 12 months, or (ii) SEK 10,000.

These limitations do not apply in cases of intent or gross negligence, personal injury, breaches of data protection law, or otherwise where liability may not be limited under mandatory Swedish or EU law. If you are a consumer, the limitations apply only to the extent they are compatible with mandatory consumer protection rules.

Force majeure

We are not liable for delays or failures caused by circumstances beyond our reasonable control, such as power or network outages, failures by our providers (for example Apple, Google, or our cloud and moderation providers), or other events of force majeure.

Changes to these Terms and to the service

We may update these Terms where there is a reason to do so, for example changes in legislation, new features, or changed security requirements.

For material changes we will notify you in the app or by email at least 30 days before they take effect. If you do not wish to accept the change, you may terminate the agreement and delete your account before it takes effect. If you have a paid subscription that is adversely affected, you will be refunded the portion of the fee covering the period after the change.

We may also change, suspend, or discontinue parts of the service. If we discontinue the service entirely, we will notify you a reasonable time in advance. We may assign this agreement in connection with a merger, acquisition, or sale of the business, provided your rights are not reduced.

Additional terms for the app from the Apple App Store

The following applies if you downloaded Luumi from the Apple App Store:

These Terms are an agreement between you and Luumi AB, not with Apple. Luumi AB, not Apple, is solely responsible for the app and its content.

You are granted a non-transferable licence to use the app on Apple-branded products that you own or control, as permitted by the Usage Rules in Apple's App Store terms.

Apple has no obligation to furnish any maintenance or support services for the app.

If the app fails to conform to any applicable warranty, you may notify Apple, and Apple may refund the purchase price, if any. Apple has no other warranty obligation whatsoever with respect to the app.

Luumi AB, not Apple, is responsible for addressing any claims relating to the app, including product liability, failure to conform to legal requirements, and claims under consumer protection or data protection legislation.

Luumi AB, not Apple, is responsible for the investigation and defence of any claim that the app infringes a third party's intellectual property rights.

You represent that you are not located in a country subject to a U.S. Government embargo or designated by the U.S. Government as a terrorist-supporting country, and that you are not listed on any U.S. Government list of prohibited or restricted parties.

You must comply with applicable third-party terms when using the app.

Apple and Apple's subsidiaries are third-party beneficiaries of these Terms and have the right to enforce them against you.

Additional terms for the app from Google Play

If you download Luumi from Google Play, the Google Play Terms of Service also apply. Google is not a party to the agreement between you and Luumi AB and is not responsible for the app.

Language

These Terms are available in Swedish and English in the app. If you are a consumer, the language version you were presented with when entering into the agreement applies. Otherwise, the Swedish version prevails in the event of a conflict.

Governing law and dispute resolution

Swedish law applies to these Terms. If you are a consumer resident in another EU or EEA country, you also have the protection afforded by mandatory rules in your country of residence.

If you are a consumer, you may always bring proceedings before the courts where you are domiciled, and we will bring proceedings against you only there. You may also turn to ARN as described above.

Otherwise, disputes are settled by Borås District Court as the court of first instance.

Contact

Luumi AB, reg. no. 559533-4409

Åsboholmsgatan 28, 504 51 Borås, Sweden

Email: info@luumiapp.se

Support: via the in-app support function